Lovely Design for Lovely People
I teamed up with the lovely organizers of DjangoCon US for a second year to tackle their brand identity and site design.
It was essential that the theme be based on the event location of San Diego, CA. Since this is the second year in this city we wanted to make sure the overall approach was different from last year’s very bright and playful (crab illustrations!) visuals. This location acts as a getaway to many attendees, with the warm weather and, most notably, the beautiful sunrises and sunsets.
In the end we went with a sunrise visual as the primary focus, which changes to a sunset when a user visits the website in the evening. With this design the decision to declare the sailboat as the official event emoji was a clear one ⛵️
The open source community is tasked with content management and site edits going forward, making documentation especially important here. The project includes a style guide and swag ordering instructions and recommendations were passed along to ensure a consistent and high quality experience for both organizers and attendees.